
The brand’s spirit of innovation is at the heart of the Moroccanoil Professional Haircolor Collection, which features our proprietary ProArginine + ArganID™ System, a breakthrough technology that delivers exceptional protection throughout the color process. Discover a complete portfolio of permanent and demi-permanent haircolor and lighteners developed for today’s colorist looking for reliable results that deliver vibrant, long-lasting haircolor with intense shine.

The Breakthrough System
The Moroccanoil ProArginine + ArganID™ System is proven to provide exceptional protection throughout the color process, delivering vibrant, long-lasting color with intense shine.

1
ProArginine acts as an alkalising agent that effectively swells the cuticle to allow haircolor to penetrate into the hair.

2
During the haircolor process,
ProArginine + ArganID™ work synergistically
to protect and nourish the hair.

3
Color adheres more readily to hair restored with
the ProArginine + ArganID™ System, creating
healthier-looking, long-lasting haircolor.

The Moroccanoil Color Destination App is a comprehensive haircolor resource and community hub for colorists. A complete self-guided learning experience allows stylists to gain knowledge and expertise in every aspect of the Moroccanoil Professional Haircolor Collection.
The app includes in-depth color theory, usage instructions, detailed information on products and technology, color conversion charts, service guides, technique videos, and so much more. Discover a true community platform with a forum for open discussion and opportunities to “ask the experts.”
Extend the life of professional haircolor while improving hair’s integrity and imparting radiant shine.
Our professional color accessories support precise application, protect clients, ensure smooth color mixing, and help quickly remove spills for a clean, efficient salon experience.
